So how do you know if you have a healthy practice? Well, the first and most important way to know is that the business generates enough profit that you are able to pay yourself a wage that is …
Marketing is a process and it’s not easy
I think every practice struggles with marketing. How much should I spend and where should I spend it? Colleagues will call and ask, “Can you send me your marketing pieces that are working?” There is …
Continue Reading about Marketing is a process and it’s not easy →
Private Practice – A Complicated Journey
I started my business so long ago, I didn’t really have a realistic grasp on what it takes to start a practice in today’s competitive marketplace. But I know a young man who was just meant for this …
Continue Reading about Private Practice – A Complicated Journey →
Four Hurdles Every Hearing Healthcare Professional Needs to Get Over – #4 Thinking that the experience doesn’t matter
In today’s world, the experience is everything! Just look at the lengths to which some companies have gone to bring the experience to the forefront of their brands – Ikea, Cabela’s, Starbucks, etc. …
A Patient Referral Program can be A Key to Success
Word of mouth marketing can be one of the most effective ways to attract new patients. In my practice, referrals from existing patients now account for almost two-thirds of new business. This data is …
Continue Reading about A Patient Referral Program can be A Key to Success →
Hiring & Firing – Who needs it?
I have seen several posts recently questioning when to hire an employee and what the pay and benefit package should be. The answers from colleagues have been interesting and very diverse. This …