Four Hurdles Every HEaring Healthcare Professional Needs to Get Over – #4 Thinking That the Experience Doesn’t Matter

In today’s world, the experience is everything!  Just look at the lengths to which some companies have gone to bring the experience to the forefront of their brands – Ikea, Cabela’s, Starbucks, etc.  I recall reading that “the patient experience is fast becoming the next competitive battleground in healthcare,” before building my current office. Consumers expect More.

In today’s competitive marketplace, an organization’s brand is built – or broken – on the patient experience. In fact, according to the ‘Customers 2020’ study by Walker, a customer intelligence consulting firm in the US, by 2020 the customer experience will overtake price and product as the key brand differentiator.

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