A Patient Referral Program Can Be a Key to Success

Word of mouth marketing can be one of the most effective ways to attract new patients. In my practice, referrals from existing patients now account for almost two-thirds of new business.  This data is especially significant in light of the fact that the cost of gaining a new patient from patient referrals was only 10% of that compared to the cost of bringing in a new patient from other marketing efforts.

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