Is Fabulous in Your Business Plan?

I am a pretty demanding person – not a surprise to many – and I have never been satisfied with “average” or “fine” in any part of my life. I never seek out an average restaurant, or a mediocre experience or even an ordinary pair of shoes. I have always pursued Fabulous. This includes the way that I conduct my business. And now in almost 2019, Fabulous has become even more important because it is one way of separating a business from the sea of ever increasing competition. It’s not easy to WOW a patient but providing exceptional service is one way to seduce a patient and it’s something most patients will actually pay extra for.

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