As competition in my community has increased, I've seen more and more ads from other providers that say “free trial” or “free test drive.” It’s been my experience that these trials may be free to a …
Continue Reading about Just give it a “Try” | Reviewing the Free Trial Method →
https://www.youtube.com/watch?v=pE7sFEha4YI&t=4s How to Overcome the Objection of Price I had a patient recently that came in for their initial evaluation and they were already complaining about …
Continue Reading about What do you mean you don’t want hearing aids?! →
I would venture to guess that every practice owner struggles with developing an effective pricing strategy. After reviewing the stats for my business for Quarter 1 in 2019, I noted that our ASP was …
My business (and I) are out of shape! I’ve had the luxury of living three months in Florida and it’s been wonderful BUT… I have gotten a bit out of touch when it comes to business and my life. It’s …
There are only three ways to grow a business – Get more customers; Get current customers to spend more frequently; or Get current customers to spend more $$ each time they spend. That’s it. It’s …
Continue Reading about Patient Appreciation Events are Good for Business →
I have never been an advocate for joining groups but this is an exception! I am starting a Network called The Sapphire Society. The sapphire is a precious gem that represents strength, wisdom and good …
Continue Reading about Announcing the Sapphire Society — A New and Awesome Opportunity for You! →
