Marketing is a Process and It’s Not Easy

I think every practice struggles with marketing. How much should I spend and where should I spend it?  Colleagues will call and ask, “Can you send me your marketing pieces that are working?”  There is no simple answer and what works in my area may not work in another market.

I’ve spent some time in Florida recently. You want to see ads for hearing healthcare? There are more in Florida than anywhere else!! AND..there seems to be a hearing healthcare office on every corner here in Florida. I sometimes wonder how all of the practices survive and how any one practice gets their message to stand out with so many practices in the marketplace.

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