Do you have a healthy practice?

So how do you know if you have a healthy practice? Well, the first and most important way to know is that the business generates enough profit that you are able to pay yourself a wage that is reasonable for your position in the business. This may not be true if it’s a new business but a healthy, established business should generate enough profit to be able to pay the principle provider $100,000 or more. If you are an established practice and the principle provider of services and you aren’t able to pay yourself a reasonable wage …

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Hearing Professionals: Join the Sapphire Society where I provide incredible resources you can use to take your practice from Fine to Fabulous.”


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Marketing is a process and it’s not easy

I think every practice struggles with marketing. How much should I spend and where should I spend it?  Colleagues will call and ask, “Can you send me your marketing pieces that are working?”  There is no simple answer and what works in my area may not work in another market.

I’ve spent some time in Florida recently. You want to see ads for hearing healthcare? There are more in Florida than anywhere else!! AND..there seems to be a hearing healthcare office on every corner here in Florida. I sometimes wonder how all of the practices survive and how any one practice gets their message to stand out with so many practices in the marketplace.


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Hearing Professionals: Join the Sapphire Society where I provide incredible resources you can use to take your practice from Fine to Fabulous.”


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Hiring & Firing – Who needs it?

I have seen several posts recently questioning when to hire an employee and what the pay and benefit package should be. The answers from colleagues have been interesting and very diverse. This prompted me to do some investigation.

It’s OK to be generous, but it’s important that the pay is appropriate for the position. There are many resources on the web but some of them lead to sites that want you to hire them to be your employee manager or to post jobs. The most unbiased and independent site I have found is the Occupational Outlook Handbook – Bureau of Labor Statistics https://www.bls.gov/ooh/. It gives the average wage for every occupation and can be sorted by geographical location.


Join the Sapphire Society for access to the full article …


Hearing Professionals: Join the Sapphire Society where I provide incredible resources you can use to take your practice from Fine to Fabulous.”


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