I don’t like to bake but this is my favorite kind of cake!
Everyone seems to struggle getting new patients in the door and with the myriad of mediums, it becomes increasingly difficult to determine where to place the message.
There is no one or easy answer to the chaos called marketing and unfortunately, nothing seems to work consistently. To reach the intended audience, it’s necessary to combine multiple messages to have an impact on prospective patients and that’s where the cake comes in – It takes many layers to have a really good outcome. I know my family is pretty much set on chocolate cake with vanilla buttercream frosting – better not be that whipped cream stuff – while some people prefer other flavors and fillings. The point is that you have to have enough different approaches so that your message shines thru the chaos.
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