4 Hurdles All Hearing Professionals Need to Get Over (Series): Forget About Competing With Big Box Stores

Hearing aid sales in Big Box stores like Costco are here to stay! While the hearing aid market isn’t growing very rapidly, the share that Big Box stores have is the fastest growing segment of the hearing aid market.

The Hearing Review estimates Costco’s US market share to be around 11% of total sales, with the retailer’s year-on-year unit growth increasing at an estimated 20-25%.  I don’t know about you, but I would do cartwheels if my practice experienced that kind of growth! What’s even worse is that Big Box retailers don’t have to invest money getting prospects for hearing aids because each store has thousands of prospects coming every day that is exposed to their hearing aid department.

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