According to industry statistics, less than 30% of people that need hearing aids actually purchase them and if you believe what you hear or read on social media, it’s all about the money. OTCs, TPAs, Big Box retail must also believe that money is the biggest objection because they certainly have impacted the market by appealing to consumers who are concerned about price.
If you recommend hearing aids, you have heard a patient object to the cost of hearing healthcare. To me, the real question when a patient presents the price objection is whether the patient doesn’t have the money, doesn’t want to spend the money or doesn’t feel the hearing aids are worth the money. The only way to uncover the answer is to ask questions. Regardless of the stated objection, in the majority of cases, money is at least part of the issue.
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